313 Somerset Wayfinding

Proposed key visual illustration and adapted graphics for lift for 313@Somerset, a shopping mall in Singapore popular with teenagers and young adults.

The key visual features a mix of tenants as well as activities unique to 313@Somerset. Ininitially sketched, a vector style illustration was adopted for ease in adaptation for other sizes.

Simplified key visual for horizontal applications

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Lendlease Malls Y.W.B.I.T