VivoCity CNY 2023
Key Visual Illustration, animation and art direction for VivoCity’s annual in-mall Chinese New Year Celebrations.
Inspired by the zodiac of the year, a rabbit family is staged in a traditional Chinese house, showcasing a variety of products, clothing, and food acquired in the mall (shown in the animation) To better connect with local Singaporean shoppers, the background was changed to a Peranakan interior.
Final Key visual in 3D
Storyboard illustrations for the animation sequence, showing the rabbit ‘father’ heading to Vivocity to purchase his items before heading home
Final Key Animation Video