Raffles City Christmas 2022
Art direction and visualisation for Raffles City Singapore’s Christmas in mall-campaign key visual and teaser video.
Inspired by early twentieth century black and white photography and Raffles City’s collaboration with Guerlain for the year, the visual was intended to bring a sense of whimsy and magic among the city during the festive season. The visual on the left features the first concept illustration and the visual on the right, the final concept visual.
Final Key visual photography by Telescope studios
Storyboard illustrations for campaign video.
Final campaign video, production and post-production by Telescope studios. Animation by Lucidity